Kamini: 3 Major Social Media Real-Time Trends

The latest digital boom has made everything extra easy and we can see the world change through social media networks. We no longer find the need to use the regular phone lines for booking a taxi because you can do that on your iPhone. In fact, with the new smart phones and tablets, you can play any game, learn any language or skill as well as get your daily fix of the news. Videos as well are watched from the net and have almost made the DVD obsolete.

This is well and good for those who have businesses online but bad for physical or local retail stores. It?s because a lot of them are finding it more difficult to close a sale since people are finding it easy to get everything online.

It is therefore natural for those eager to run a business in the future to start heeding these signs. Opening a physical store that sells stuff that people can easily access or get online is not a good idea since there is a high chance that your business will not grow and be sustainable. It is time that everybody starts getting used to the idea that traditional forms of marketing and print media are already a receding custom.

Trendstream.net covered around 26 countries, 90,000 surveys and 3 waves of research and as GlobalWebIndex reports; there are three clear trends in terms of people incorporating internet in their lifestyle. All of them are driving social entertainment via the internet platforms to construct a new age. The report covers their analysis about the existing global situation and the long-term opportunities for professional media, brands and its content producers.

The 3 Major Trends

The first trend GlobalWebIndex has identified is Real Time Social Entertainment. It is apparently clear that it?s not about the building up of information but rather, people are more eager and inclined to opt for ?real-time? technologies where status updates or instant tweets can provide quick information.

It is even a great possibility that blogs and forums will be taking a backseat as ?old text-based social media.? In short, it is no longer about creating content or publishing them but rather it?s all about sharing what others have published or their ?real-time? opinions about events.

The next trend is known or called as ?Packaged Apps.? If you notice, people do not have the need to open up a browser to surf their social networks. Instead, they are just using packaged internet platforms like mobile apps, televisions with internets, tablets, Kindles, Google TV, PC apps and gaming platforms.

If in the past the internet is merely known as opening up your internet explorer and surfing, today, these platforms are re-engineering the internet. They are making it so that it can create internet business models. Imagine people purchasing apps and upgrades or downloading content from brands for a fee so that they can instantly access sites or use tools without having to open up their internet browser. Now, wouldn?t that be a more convenient option? The economics of simple browser-based internet have not hit the nail on the head with this one.

The third trend is determined as Professional Content Creation and it is an integral part of every consumer?s experience in the net. Social networks and like platforms are always the choice of a lot of people online who want to be entertained. This is all because of ?real-time? content sharing and an alarming increase in the growth of legal and illegal video sites.

The Gradual Change in the Entertainment Business

The trends mentioned would change the way we see the internet and social media. These forms of packaged internet will determine the new way we go online; how we use and consume content; and how they create, share and interact with each other.

It is plain to see that browsers are slowly fading into the background as people are enjoying packaged applications and platforms. The continued increase in growth and opportunities to get monetary gain with these packages will definitely make people more eager to get online with apps rather than with the internet browser.

So, expect that traditional content experience will be invaded or at least, fused with increasing ?real-time? social media. As a matter of fact, it has already started when Twitter broadcasted the death of Whitney Houston 24 minutes before the press did. So just imagine 140-character news broadcasting usual TV events or getting your recommended shows from social networks? That?s lightning speed content sharing accompanied with personal views and opinions ? definitely a lively scenario!

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