Back in April Tel Aviv-based Yotpo raised $800,000 in seed funding. But what the hell is it? Well, it's out to "make your customers happy? by allowing mainly eCommerce sites to engage visitors (getting them commenting, re-tweeting, sharing etc) by serving them with opinions about the new gadget or whatever it is in a social manner. Now it's closed a $1.5 million round led by Rhodium and Gandyr Group with participation from Zohar Gilon, Tron Capital, and current investors Plus Ventures and 2bAngels. The new funding will enable Yotpo to expand with ecommerce websites, and accelerate the product. It competes with other social review sites out there such as Reevoo.Source: http://feedproxy.google.com/~r/Techcrunch/~3/8tcP22PGrdU/
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